by Debbie LaChusa
One of the biggest challenges work at home mom’s face is time management. Finding the time to get it all done, with the demands of business and family, can be a big challenge.
This is especially true when it comes to marketing. In fact, marketing is usually the first thing to get put on the back burner, when a work at home mom gets busy.
Is Lack of Time Making it Difficult to Market Your WAHM Business?
After all, if you’re swamped with sales and clients, marketing isn’t usually your top priority, right?
Well, actually, marketing should always be your top priority. It belongs right up there with servicing your clients.
Because if there are two things that will make your business successful for the long run, it’s happy satisfied clients (they buy more and they refer their friends) AND a marketing system that continuously fills your business with new prospects.
So how do you stay on track with your marketing, when you get bogged down with running your business and tending to the needs of your family?
Here are 3 Tips to Help You Stay On Track With Your Marketing
Tip #1: Make sure you have a Marketing Plan.
When you have a marketing plan, you don’t have to re-invent the wheel every time you need to implement a new marketing activity. All of the “heavy lifting” is done when you create your plan. This makes implementation much more efficient.
Tip #2: Create a Marketing Calendar
In my 10stepmarketing System, we create a marketing calendar where we map out all of our marketing activities for the year. This calendar becomes the roadmap for the year and is an easy way to stay on top of the marketing you’ve committed to. It effectively becomes your marketing “to do” list.
Tip #3 : Schedule Time for Marketing Activities
Schedule time in your calendar, day-timer or PDA for all of your marketing activities, just like you schedule time to meet clients, pay bills, and pick up your kids from school.
By scheduling time, you make your marketing a priority and eventually doing your marketing activities will become a part of the way you do business.
Consistent Marketing Equals a Successful WAHM Business
Has your busy schedule as a work at home mom made it difficult to stay on track with your marketing? If so, it’s only a matter of time before your lack of marketing starts to have a negative impact on your business.
Take some time this week to create a marketing calendar. Then schedule time for your marketing activities, just like you schedule time for everything else in your business and family life.
Abide by that schedule and I think you’ll be amazed at how easy it is to stay on track. By the way, you can use this system to better organize your family duties as well!
© Copyright 2007 Debbie LaChusa
Debbie LaChusa feels blessed to be a work at home mom who gets to spend time with her family, do work she loves and earn a great living. She founded 10stepmarketing and 6FigureWorkAtHomeMom to help other working moms do the same. To see a free “Tribute to Work At Home Moms” video and register for free WAHM tips, visit http://www.6FigureWorkAtHomeMom.com.
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